1% For The Planet
Instagram Marketing
︎ I was given the fulfilling, wonderful opportunity to intern in-house at the well known nonprofit, 1% For The Planet! In my time here, I helped develop social media strategies, promotional materials for different events and fundraisers, as well as design our creative materials used in 1%’s Instagram page, Linkedin, and email materials. 1% For The Planet serves as a steadfast example and figurehead to other nonprofits, environmental partners, and individual donators alike. Their Instagram account has amassed so many followers by being true to their core values and constantly sparking conversation that resonates with like-minded social media users.
Because we’re a global nonprofit that is situated in the United States, it’s powerful to be able to differentiate ourself as an independent, trustworthy ambassador for these causes. Just because it may fall out of trend to care for the environment in the United States, we realize that’s when our followers (or potential followers) can look to us more than ever. It’s important to establish ourselves as a thought leader that will be an immovable force throughout potentially turbulant, ever-changing times surrounding environmental laws and protections.