1% For The Planet
Public Land Environmental Partners Illustrations / 2025
Instagram/LinkedIn Marketing
︎ I was given the fulfilling, wonderful opportunity to intern in-house at the well known nonprofit, 1% For The Planet! In my time here, I helped develop social media strategies, promotional materials for different events and fundraisers, as well as design our creative materials used in 1%’s Instagram page, Linkedin, and email materials. 1% For The Planet serves as a steadfast example and figurehead to other nonprofits, environmental partners, and individual donators alike. Their Instagram account has amassed so many followers by being true to their core values and constantly sparking conversation that resonates with like-minded social media users.
Instagram Marketing
Designing for an environmental nonprofit created some interesting parameters to work within. In ensuring the brand comes off as revered, it was super important to stay current with the administrative changes that directly affect 1% For The Planet’s environmental partners, and continue to foster hope and grow our community. We decided to take an approach of posts that are “reactive” to current events but not “impulsive”, in order to reinforce 1%’s core values. Because we can’t change the rate at which our country’s policies change, but we can affect how people perceive our organization’s activities and beliefs. So, for example, as the United States is increasing logging, it’s of utmost importance that we stand as a strong beacon of what is “right”, independent of what our country may be shifting towards.
Event Marketing
Because we’re a global nonprofit that is situated in the United States, it’s powerful to be able to differentiate ourself as an independent, trustworthy ambassador for these causes. Just because it may fall out of trend to care for the environment in the United States, we realize that’s when our followers (or potential followers) can look to us more than ever. It’s important to establish ourselves as a thought leader that will be an immovable force throughout potentially turbulant, ever-changing times surrounding environmental laws and protections.
EOG Blog Banner / 2025
Collaboration Announcement Marketing Materials